Posts tagged with "kokuto shochu"

I arrived in Amami still jet lagged and confused on where to go. My phone wasn't working. I had no place to stay. No English translations to rely on. No idea which bus to catch (there are no trains in Amami). Read More...

Hoppy Beverage Company, which only recently began selling in the New York market, recently hosted their 2,500th radio show (as a post-war phenomenon a radio show was a natural form of advertising) at SakaMai in the Lower East Side. At this invite-only private party an ice flume was used to pour Hoppy’s sweet potato beer (not yet available in the US market) and the hundreds of guests enjoyed Hoppy, a rokugo performance (traditional Japanese “stand-up” comedy performed in kimono kneeling on a cushion), and live music. Read More...

How do you describe Hoppy? The straightforward, technical way, is an ultra-low proof (<1% ABV) malt liquor from Japan. But that doesn't come close to what Hoppy really is. Read More...

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