Posts tagged with "kokuto shochu"

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Hoppy Beverage Company, which only recently began selling in the New York market, recently hosted their 2,500th radio show (as a post-war phenomenon a radio show was a natural form of advertising) at SakaMai in the Lower East Side. At this invite-only private party an ice flume was used to pour Hoppy’s sweet potato beer (not yet available in the US market) and the hundreds of guests enjoyed Hoppy, a rokugo performance (traditional Japanese “stand-up” comedy performed in kimono kneeling on a cushion), and live music. Read More...

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How do you describe Hoppy? The straightforward, technical way, is an ultra-low proof (<1% ABV) malt liquor from Japan. But that doesn't come close to what Hoppy really is. Read More...

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